What the effect does for conversion
A ghost mannequin shot shows shape and drape without a model, so the customer sees how a garment actually hangs. It is cheaper than model photography and far more informative than a flat lay, which is why most apparel catalogues use it as the default.
Shoot this, and post-production is easy
Photograph the garment on the mannequin exactly as you want it to appear. Then, without moving the camera or changing the lighting, take a second shot of the inside neck — usually the garment turned inside out or laid over the mannequin back. That second frame is what lets us build the neck join.
Common mistakes
Moving the tripod between the two shots is the big one; the perspective no longer matches and the join looks wrong. Others: pinning the garment so tightly that it loses its natural drape, forgetting the inner label shot, and lighting the inside frame differently from the main one.
What we handle afterwards
Removing the mannequin, building the neck and sleeve openings, restoring symmetry, cleaning up pins and creases, and matching colour to your style guide. A straightforward garment takes minutes; a lined coat with a complex collar takes longer.
Delivery formats
We usually deliver a transparent PNG plus a white-background JPG at marketplace spec, so the same garment can go to your own store and to Amazon without another round of editing.